There are two key events for Samsung's new Galaxy smartphones phones and Galaxy Buds, Unpacked and launch, which follow the schedule below.

• The livestream of the Galaxy Unpacked event will be on February 25, 2026 at 10:00 PM UAE time. It's available for anyone to watch on Samsung.com, and you will be among the first to see the latest Galaxy mobile devices joining the Galaxy ecosystem.

• The official release date of the new Samsung models will be announced during the event.

• If you register for the upcoming Unpacked event, you'll receive an invitation to the livestream as well as future Samsung events.

• You can receive a AED 100 eVoucher towards your purchase of new Galaxy products during the Pre-order period.

• If you complete a survey, you'll also be entered into a drawing for Galaxy products.

• The registration period starts on February 11, 2026 and lasts until February 25, 2026. Participation will not be possible after the Unpacked event. so make sure to apply in time!

The new Galaxy smartphones are the next generation of our high-performing S Series smartphones, with hardware innovation and optimized software to be our most impressive smartphones yet. More will be revealed during Galaxy Unpacked!

Make sure to register for the Unpacked event so you don't miss out.

Whether or not you already have a Samsung Account, you are able to easily pre-register for the Unpacked livestream on Samsung.com.

• You can easily register from this page, just scroll up to submit your application with your email and name.

• Detailed application steps:
1. Access event page: Go to the new Galaxy Unpacked Event page.

2. Apply: Click the 'Submit Application' button on the event page.

3. Enter info: Input your name and phone number.

4. Complete application: Coupons are emailed within a few days after registration.

• Registration can be combined with Samsung Account membership perks, so if you're not already a member, sign up to maximize your offers.

The Galaxy AI experience on the new One UI will feel smarter, more personalized and more seamless.

• Galaxy AI offers a personal AI experience, with a set of new AI features that are easy to use, giving you assistant-like support that helps streamline your days.

• The new One UI is designed to center your convenience with a deeply integrated AP platform. With smarter experiences that cater and adapt to your needs as time goes on, you'll enjoy greater productivity, easier communication and more ways to express yourself creatively.

• Register for Galaxy Unpacked to be among the first to experience the new Galaxy AI.

It's simple to switch to Galaxy, even if you're on iOS or another Android phone, and it's possible in just a few simple steps, designed by Samsung for a smooth process.

• First, check your Trade-In eligibility to see if your phone qualifies for instant credit toward your new device, even if it's from another brand or has a cracked screen.

• Next, when you get ready to switch phones, use our Smart Switch app to transfer your data wirelessly. Move photos, contacts, apps and more from your old device in one go.

• Finally, send in your old phone. If you signed up for the Trade-In program, simply return your previous device to Samsung and enjoy your new Galaxy.

The benefits when registering for Galaxy Unpacked and the benefits when pre-ordering your new Galaxy device are different, but you can receive and use both!

• Unpacked registration is open to everyone before product launch, offering benefits for future purchases to those who register. And if you additionally participate in surveys, you'll be entered into a drawing to win Galaxy products.

• Pre-order means reserving and purchasing Galaxy products, and as a result pre-order customers get benefits specific to the purchased products.

• When you register for Galaxy Unpacked and then participate in the Pre-order period after the event, you can receive both benefits. Make sure you register before February 25, 2026 so you can get the best deals!

In the event that you don't immediately receive a text confirming your registration for Galaxy Unpacked for the newest Galaxy S Series and Galaxy Buds, there are steps you can take to check if your registration was completed successfully.

• Please check the following:

1. Check email: Most notifications are sent first via email. Also check spam/promotions folders.

2. Check My Page: Log in to Samsung.com → [My Page] → Event participation history to verify application status.

3. Re-registration is possible: Multiple applications cause no issues; if your number is already registered, a message will inform you accordingly.

The newest Samsung Galaxy S Series and new Galaxy Buds will be available for pre-order immediately after the Unpacked event.

• Pre-orders will begin on February 25, 2026.

After registering:
- You will receive confirmation via email or SMS
- Event reminders will be sent before the livestream
- Your voucher will be delivered during the pre-order period
- You may be entered into the raffle if the survey is completed

Raffle winners will be contacted after the Unpacked event and verification process. Winners will receive instructions via email or phone.

The eVoucher can be applied during the pre-order period toward new Galaxy devices and compatible accessories such as Galaxy Buds, cases, and chargers, subject to availability and terms.

The new Galaxy devices combine AI assistance, faster performance, and seamless app integration to simplify tasks like messaging, note-taking, searching, and content creation.

Yes. Using Smart Switch, you can securely transfer contacts, photos, apps, and settings from Android or other devices with minimal effort.

Galaxy Unpacked offers are valid online, with selected promotions also available at participating Samsung stores. Availability may vary by channel and location.